I Help Brands Build Influence & Earn Trust in Competitive Markets.

Gain authority with every asset and campaign. Align your actions to the buyer's journey so prospects recognize your value at each decision point. Earn trust at every step!

From Online to On-Site Stand out as the industry leader!

When your brand presents itself with clarity and confidence, it doesn't just attract attention, it establishes authority. When your team works in sync, aligned on vision and committed to excellence, that unity shows. Make sure every effort inspires confidence, whether people encounter you online or on-site, and ensure your team feels empowered to deliver on that promise together.

With over 20 years of design experience and nearly a decade in the events industry, I understand what resonates with audiences—both virtually and in person. I've created, tested, and refined marketing materials that succeed in real-world environments, and I know exactly what makes a lasting impact.


John is the most versatile marketer I’ve had the privilege to work with – he can design, run marketing operations, and analyze data, creating meaningful reporting. He is an incredible asset to any organization.

Anush Alexander | CMO - PageUp

I had the great pleasure of working with John on numerous marketing/sales initiatives in an effort to grow and streamline inbound and outbound motions. His consultative and collaborative approach was refreshing, and allowed a rarely-seen synergy between sales and marketing teams.

Josh Altman | Senior Director, Enterprise Sales - Versium

John’s skill set stretches far beyond design. His knowledge of marketing strategy, execution, and operations make him an asset to any team. I enjoyed working with him because he was always proactively looking for ways to add value and brought great energy to the team.

Hasani Wharton | Director Marketing - Ivalua

Build Systems, Not Random Content

Creating content without a system is like throwing darts in the dark—you might hit something, but you'll waste a lot of effort in the process. A marketing system ensures every piece of content serves a strategic purpose, guiding prospects through their buying journey from awareness to decision. It creates consistency, builds credibility over time, and maximizes your ROI by eliminating guesswork.

Without a system, you're simply producing noise. With one, you're building influence.

Marketing Assets Designed for Success

As a designer-marketer, I create strategic solutions that promote and sell with precision. Every design decision is rooted in one goal: delivering the right message to the right people at the right time.

Strategy alone isn't enough. Without great execution, even the best plan falls flat. When your content is designed with intention, it doesn't just inform, it influences. Let's create marketing materials that drive decisions and build lasting trust.

Design in Action

A small sampling of design work implementation.

Track Metrics that Actually Matter

You don't need to track everything. Focus on metrics that directly impact your goals. That could be conversion rates, customer acquisition costs, engagement trends, or revenue growth.

When you track what matters, you gain clarity and understand where to invest your resources. Effective marketing isn't about having all the data, it's about having the right data.

Who I Work With

B2B Marketing Teams

From prospects to closed-won, I work with the sales and marketing team to design and build solutions for every part of the buyer/sales journey.

Business Leaders

I help owners and executives refine their strategy and build a tangible roadmap to success. Let's build a strategic system that makes winning clear and actionable.

Design Teams

As a design leader, I can help your team with design direction and implementation. I work with existing project management systems or create new processes.

Growing SMBs

Is your growing business ready to become an industry leader? I've helped companies with proven market fit elevate their brand influence and level-up.

John G. Simon

Hi I'm John. I'm a strategic marketing leader with expertise in demand generation, lifecycle marketing, and integrated campaign execution. I specialize in driving product-led growth through data-driven, multi-channel strategies that increase trial sign-ups, feature adoption, and measurable ROI in fast-paced SaaS environments.

© John G Simon. All Rights Reserved.